Index

1. Setting Up Postbacks
2. Setting Up View Based Attribution
3. URL Formats: Click URL Format & Impression URL Format

1. Setting Up Postbacks (Install + In-App Events)

To add a AppLovin postback in Apsalar, you will need your SDK Key from the 'Keys' section of the Account tab in the AppLovin dashboard or from your AppLovin account manager. 

1. Navigate to Setup -> Attribution Tracking
2. Select Create New Postback
3. Select AppLovin as the Postback Recipient
4. Select your Application
5. Select your Event Type. If you are making a postback for a Custom event, chose the event in the menu that appears (see 2nd screen shot)
6. Set Postback Status to Active
7. Set Attribution Rules to "Send all events from all sources"
8. Enter your SDK Key in the Preview section
9. (Custom Event postbacks only) Enter "landing" for app opens or "postinstall" for any other event in the "Event Name" in the Preview section (see 2nd screen shot)

Install postback screenshot

Custom event postback screenshot 

2. Setting Up View Based Attribution

As of March 2016, Apsalar doesn't support impression tracking. To make your offer more competitive relative to other offers that use tracking platforms that do offer impression tracking, you can use you click URL in the impression URL field. Since AppLovin sends impression notifications from servers, append "&redirect=false" to the URL or it may be rejected by the AppLovin UI 

3. URL Formats

A. Click URL Format

From the Apsalar dashboard you should be able generate URLs that can apply to both iOS and Android inventory. Unfortunately AppLovin's advertising ID macro is the same for both platforms and this can cause issues with Apsalar's universal URLs. Luckily the solution is simple. Remove "&idfa={IDFA}" on Android campaigns and "&aifa={IDFA}" on iOS campaigns. Make sure the URLs have

1. did={DID}
2. aifa={IDFA} on Android
3. idfa={IDFA} on iOS 

If you want to add custom parameters, refer to out list of available URL macros. 

See all of AppLovin's click macros here

B. Impression URL Format

See "Setting Up View Based Attribution" above